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Becoming World Class Winner of the 1994 Management Consultancies Association Book Prize The story of creating success where failure was endemic, Becoming World Class demonstrates that so-called Japanese management techniques can be applied by western companies to attain market supremacy. Based on personal experience, but including relevant theory, it will appealk to all professional managers who ask themselves "How can we achieve world class competitiveness?" It will also be invaluable to academics and researchers studying Japanese management techniques. A positive, practical and entertaining study of an area of great current interest, it focuses on systems and areas which are transferable between companies and cultures.
Published by MacMillan Press ISBN 0-333-62560-9 To order a copy please call
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